China Opens Chinese App Store
On Tuesday Apple announced that it launched an online store and a simplified-Chinese version of its App Store for customers in China.
"Chinese customers can now order Apple products, including the iPhone 4 and the iPad, online and have the products delivered. Prior to this move, iPhone buyers had to order the devices on Apple's Chinese website and pick them up at one of Apple's four mainland Chinese Apple Stores in Beijing and Shanghai.
According to the new Chinese online store, Apple is shipping iPhones in China in one to two weeks, and iPads in 24 hours as of Tuesday morning."
Apple is planning to open 25 stores in China by 2011 and is starting to speed up the release of its products in China, which is the number one mobile market and second largest PC market in the world.
Apple is becoming a more and more global company. They are tapping huge markets to sell their products, especially China, that many of their US competitors are not. Along, with becoming more global, they are keeping the "local flavor." This can be seen in the Chinese App Store and online store that allows their new customers in China to easily gain faster access to their products. I think this strategy will payoff for Apple as they will potentially gain millions of new customers.
I totally agree that this strategy will pay off for Apple. It's time that someone in our country took advantage of the world out there. Everyone in the world wants to seel to Americans and we need to compete with the world. It's interesting to see a technical company like Apple opening stores in China. For so many years it seems like anything technical we bought in American came from China and Japan with their costs being lower than ours for labor, etc. Apple is taking a big step forward and I think it is a good one.
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