How to Sell on YouTube
The article for my blog this week is about how small businesses are using YouTube to sell their products and gain customer awareness/reviews. We are probably all familiar with companies using social media such as Twitter and Facebook to advertise products or promotions. There is a trend lately to use YouTube not only to upload advertisment videos, but to comment on videos that regular people post, reviewing a product.
For instance, some random person may post a video in Youtube about how product X is really great but they can't figure out how to do a certain function with it. Product X will then post in their comments and explain to them how to complete this function. This means that everyone that clicks on the video and reads the comments will see the post.
Another technique is for small companies to follow chatrooms and forums that pertain to the product they sell. They will find trending topics or discussions relating to what they sell and then post a Youtube video to answer the question or show the highlights of a new product they have introducted. This keeps them very close to the needs and discussions of the customer base.
I hope this has enlightened you to new ways companies are using social media, in this case YouTube, to increase customer awareness and cheaply advertise.
Thank you, Josh. I feel very enlightened. I think it's also pretty cool how many advertising companies are giving supplemental information about their product on YouTube. I actually met an owner of a local advertising agency who gave me what he called his digital business card. It contained links to his "resume" if you will, where there were the many different video advertisements he had created and posted to YouTube.
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